Pitch looks great?
Ask me what can break


I will tell you where the game breaks
Before you find out the expensive way


Request Deal Review
I’ve seen this movie before
Most game deals break in predictable places

I have spent 10+ years building, launching, reviewing, killing, and trying to save mobile games.

After enough pitches, builds, soft launches, and portfolio reviews, patterns become visible.
Some games look good in the deck. Some have confident founders. Some even show promising early metrics.

But if the product is weak, the cracks usually appear in the same places.
  • The loop dies after the first session
    Players understand the game, try it once, and have no strong reason to return
  • The hook sells the ad, not the game
    The creative gets attention, but the product does not support the promise
  • The roadmap is a fantasy document
    The plan assumes time, team capacity, or production quality the studio does not have
  • The game has no real value depth
    There is not enough progression, monetization, or long-term motivation to support scale
  • The team is not built for the ambition
    The pitch sells a bigger product than the team can actually deliver
  • The upside depends on perfect conditions
    The deal only works if acquisition, retention, monetization, and delivery all go right at once
More cases
Bring me in before the cheque is signed
Three ways to use my product judgment before capital is committed

Game Deal Review

ONE-OFF FORMAT

A focused review for a single game opportunity before you spend more time, attention, or capital on it.


Best for:
- pitch, build, prototype, or early product review
- quick product risk assessment
- go / pause / reject view

Output:

Written conclusion with key risks, decision options, and recommended next step.

Explore Deal Review

Investor Advisory Retainer

MONTHLY FORMAT

Ongoing product judgment for investors with recurring gaming dealflow.


Best for:
- regular game opportunity review
- advisory calls and written notes
- follow-on questions between deals

Output:
Monthly access to product review, risk assessment, and investor-facing recommendations.

Explore Advisory

Advanced Due Diligence

CUSTOM SCOPE

Deep review for complex or high-stakes cases where a quick opinion is not enough.


Best for:
- live or soft-launch products
- larger cheques and higher downside risk
- external experts or on-site work

Output:

Custom DD scope built around the product, risks, decision needs, and available materials.

Explore Due Diligence
I have earned the right to be direct
I have worked on games from prototype to global launch, from live ops to shutdown decisions, from studio building to portfolio evaluation.

I have seen where games break: in production, in soft launch, after launch, and inside portfolio decisions.

Product experience across shipped titles includes 100M+ installs and $500M+ revenue.
See my game track record
  • Product Ownership
    Producer / product manager responsibility for large-scale mobile F2P products.
  • Publishing Strategy
    Built publishing strategy and evaluation process from scratch for a mobile publisher.
  • Studio Evaluation
    Evaluated products, teams, and external studios at portfolio level.
  • Go / No-Go Decisions
    Supported go / no-go, follow-on, and stop-loss decisions.
  • Investment Advisory
    Product assessments and recommendations for investment and follow-on decisions.
  • Scale Experience
    Worked with large-scale live products under real retention, revenue, and payer pressure.
Companies and brands I’ve worked with
A selection of companies, publishers, IP holders, platforms, and studios connected to projects I worked on across production, publishing, advisory, and product roles.
Seen enough?
Let's look at your deal
Send the pitch, build, or deal context.
I will review the product risk behind the pitch before capital is committed.

I respond to deal review requests within 1 business day
Request Deal Review
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