Who am I?
15+ years of product management
10+ years of making games
5+ years of consulting in games
Mission and Values
My mission is to change how people think and feel through game worlds.
Games can give players an experience they cannot get in the same way anywhere else: a challenge, a lesson, a feeling, a truth, a small shift in how they see themselves or the world.
When that experience is created with meaning, craft, and respect for the player, the exchange becomes honest: players get value, teams get revenue, and the game earns the right to live.
That is also why values matter to me. If our values match, we can build something strong together. If they do not, it is better to know that early - before we waste time pretending the work will fit.
Games can give players an experience they cannot get in the same way anywhere else: a challenge, a lesson, a feeling, a truth, a small shift in how they see themselves or the world.
When that experience is created with meaning, craft, and respect for the player, the exchange becomes honest: players get value, teams get revenue, and the game earns the right to live.
That is also why values matter to me. If our values match, we can build something strong together. If they do not, it is better to know that early - before we waste time pretending the work will fit.
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Agreements matterIf we agree on something, it should be done. No chasing, no reminders, no endless renegotiation of basic commitments. Clear agreements make the work possible. - Be ready to hear a different opinionIf we work together, you should expect my honest view. It may not match yours. If you are looking only for confirmation of what you already believe, I am probably not the right person.
- Meaning comes firstGames are entertainment, but entertainment can still carry meaning. If the work is only about money for the sake of money, it is not interesting to me. A product should create value for the player first - then the business can honestly earn from that value.
- No exploitation of human problemsI do not want to work on products that are built mainly to exploit addiction, vulnerability, or destructive behaviour. Games can be engaging, even habit-forming, but they should still give players an experience - not just extract from a weakness.
- Call things by their namesIf something is weak, I will say it is weak. If I believe a project will not work, I will say that too. Polite silence is expensive, and I am not interested in pretending that a bad product is “promising” just to keep everyone comfortable.
More Details
If you want more context, there are two ways to look at my background: the products and projects I worked on, and the public talks, panels, and pitch events where I shared my experience.
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Named products, confidential advisory work, own projects, special cases, and games that were launched, scaled, improved, stopped, or buried.
Explore Games and Projects >> -
Public talks, panels, pitch battles, and conference appearances on games, publishing, product strategy, and investment decisions.
Explore Events >>
