Built. Launched.

Scaled. Killed.

Role:
Sr. game producer responsible for turning Gummy Drop! into a predictable live product machine.

Built:
Team structure, production process, LiveOps design and flow, content pipeline, events, and monetization features that kept players engaged and paying.

Impact:
The game was expected to fade after its planned lifecycle. Instead, it kept producing content, growing LTV, and generating revenue for years. It's still live.

Role:
Executive producer responsible for taking the project from idea to global release.

Built:
A Disney / Pixar-approved match-3 game from scratch in roughly one year. A game built to fit the Toy Story universe and pass Disney, Pixar, and Big Fish approvals.

Impact:
We shipped a global Disney / Pixar mobile game under extreme production, approval, and stakeholder pressure. The game did not become the breakout hit everyone hoped for, but the delivery itself was a production achievement.

Role:
Producer responsible for product, production, team scope, development pipeline, and soft-launch decision.

Built:
Rebuilt the production pipeline, reduced costs, cut the team down, and pushed the project to validation instead of letting it keep burning money in development.

Impact:
Soft launch confirmed what was already visible inside production: the ambition was higher than the team’s execution capacity.
The right decision was stop-loss. We killed the project before it burned more money.

Role:
Producer responsible for taking the game from idea and prototype to market test, iteration, release, and scaling.

Built:
A hyper-casual shooter built the classic way: fast idea validation, quick prototype, marketability test, product iterations, A/B tests, and constant improvements until the game was ready to scale.

Impact:
The game reached 10M+ installs and is still alive, generating long-tail revenue years after launch.

Role:
Product manager responsible for product growth, feature strategy, monetization improvements, and scale readiness.

Built:
A product growth path around monetization, level difficulty curve, long-term retention, and a major feature that solved the product’s scaling problem.
Instead of spending months polishing an already workable D1 retention, we focused on the feature that could actually move the business.

Impact:
The game scaled from several million installs to 20M+ installs, and profit grew several times after the product and monetization work.

Role:
Publishing and product lead responsible for product direction, studio guidance, marketability, and scale strategy.

Built:
Turned a police patrol fantasy into a simple, marketable simulation loop, then helped expand the working formula into adjacent concepts and visual themes.

Impact:
The main game reached 20M+ installs, while follow-up concepts built on the same formula generated 60M+ more. One strong loop became a repeatable publishing factory.

Role:
Product and publishing lead on vision, IP alignment, roadmap, and fundraising support.

Built:
Shaped the product story, franchise adaptation, game direction, and investment case for an ambitious mid-core action RPG.

Impact:
The game reached soft launch, but proved the main lesson: IP and strong management do not replace execution capacity. For large investments, the actual team must be checked as deeply as the pitch.

Role:
Product lead and publishing-side producer responsible for product iteration, metric interpretation, studio guidance, and scale readiness.

Built:
Found a product signal behind weak surface metrics, shaped the improvement roadmap, improved marketability, and worked with the studio until the game started making money.

Impact:
After product and marketing iterations, the game reached 700k+ installs and became a profitable publishing case.

Role:
Publishing and product lead responsible for ideation, marketability, product direction, testing, studio guidance, and release.

Built:
Created the original idea, found the low-CPI marketability angle, and guided the external studio through testing, product iterations, polishing, and release.

Impact:
A simple publisher-led idea became a clean hyper-casual release through fast validation, clear direction, and active studio support.

Role:
Publishing and product lead actively involved in product direction, monetization, roadmap, studio guidance, and soft-launch decisions.

Built:
Guided a strong external studio through mobile F2P structure, roadmap, monetization logic, content depth, and soft-launch iterations.

Impact:
Caught the scaling trap behind good early monetization: players were willing to make the first purchase, but the game did not give them enough reasons to keep paying. We stopped the project before scaling turned that signal into a large loss.

Role:
Publishing and product lead responsible for product direction, differentiation, studio guidance, soft-launch iterations, and stop-loss decision.

Built:
Helped move the game from a clone-like concept to a differentiated sort puzzle, validated the early signal, and shaped the soft-launch improvement roadmap.

Impact:
The game reached its ceiling. The studio could not improve the product enough for further scale, so we stopped before spending more into a capped opportunity.

Role:
Publishing and product lead across roadmap, monetization, studio guidance, scale testing, and stop-loss decision.

Built:
Shaped the roadmap around content expansion, monetization, and low-budget UA growth to test whether the product could scale into profit.

Impact:
Scale exposed the product weakness. We recovered the core metrics, but not enough to justify another funding cycle - so we stopped before burying more money.

Role:
Founder and product owner behind the concept, production direction, release, store setup, and ASO work.

Built:
An early attempt to combine a hyper-casual puzzle core with a light meta layer: saga-style progression, story unlocking, and a narrative wrapper, appealing to female audience.

Status:
Built an early hyper-casual puzzle + meta experiment before this direction became common. Released, reached 10k+ organic installs through ASO, then stopped when CPI and support economics did not justify further work.

Role:
Founder and product owner responsible for original concept, game vision, product structure, and fundraising direction.

Built:
A board-game-inspired mid-core concept combining dice movement, RPG progression, character development, story, and potential expansion into light 4X strategy.

Status:
The project is in pre-production and prototype assembly and is planned for future fundraising. It represents current founder-side work with early product uncertainty, mechanics, scope, and long-term strategy shape.

Role:
Founder and product owner responsible for concept, product vision, setting, fundraising story, and prototype direction.

Built:
A mobile extraction-shooter concept inspired by Escape from Tarkov, set in a post-Soviet abandoned industrial environment inspired by real northern locations. The team built a working prototype and closed major server-side technical risks.

Status:
The project reached the fundraising stage, but the external context changed, the setting became harder to finance, and the project was paused. A strong prototype and solved technical risks need the right market timing and investor context.

Role:
Fractal CPO / Producer / Advisor involved in product direction, production, fundraising preparation, and strategic positioning.

Built:
A high-quality match-3 product with a team of 6, focused on strong visual execution, controlled production scope, soft-launch validation, and a fundraising case around efficient team expansion.

Status:
The next step is metric improvement, marketing validation, and fundraising.

Role:
Original concept owner responsible for game vision, mechanics combination, and game design direction, with development handled by a partner studio.

Built:
An experimental prototype based on an innovative combination of mechanics. The prototype was built and published on a web platform, showing promising early signals.

Status:
The project is paused until there is time and capacity to continue. It represents original game-design work: combining mechanics, testing novelty, and validating whether a small prototype can become a larger product.

Role:
Product advisor/consultant

Built:
A focused advisory pass for a real-time multiplayer 6v6 shooter. I reviewed the product, identified the key issues, and gave direction on USP, onboarding, game feel, systems, and player motivation.

Impact:
After the team implemented the recommended changes, daily revenue grew to roughly 10x the previous baseline.

Role:
Game design and product lead responsible for concept, gameplay logic, product direction, and adapting mechanics to a non-standard control system.

Built:
Two games for a non-standard handheld console with an unusual physical control scheme - an interactive cube with screens on the edges.

Impact:
Two games were developed for the platform and received strong feedback from the platform owner and players as well, with an overall evaluation of around 5/5.

Role:
Gamification producer responsible for gamification design, vision, product logic, game mechanics, and progression.

Built:
A customer-facing gamification layer where users played, earned points through product actions and service usage, spent those points on ecosystem perks, and received entries into prize draws.

Impact:
The system was developed and launched, turning everyday product actions into a more engaging customer journey with points, rewards, and prize participation.