Built. Launched.
Scaled. Killed.
Built. Launched.
Scaled. Killed.
10+ years in mobile games.
100M+ installs across shipped titles.
$500M+ revenue across products worked on.
Live ops, licensed IP, publishing, studio evaluation, advisory, fundraising, and shutdown decisions.
100M+ installs across shipped titles.
$500M+ revenue across products worked on.
Live ops, licensed IP, publishing, studio evaluation, advisory, fundraising, and shutdown decisions.
Companies and brands I’ve worked with
A selection of companies, publishers, IP holders, platforms, and studios connected to projects I worked on across production, publishing, advisory, and product roles.
Product track record
My role:
I joined the product in 2017, built and structured the team, set up predictable production and content pipelines, and helped stabilize long-term live operations.
What mattered:
The project was originally expected to live for around 3 years. It launched in 2015, was expected to decline, and is still alive more than 10 years later.
What this proves:
I know what keeps a live F2P product alive after the first growth curve is over: content velocity, production discipline, live ops, monetization pressure, and team structure.
I joined the product in 2017, built and structured the team, set up predictable production and content pipelines, and helped stabilize long-term live operations.
What mattered:
The project was originally expected to live for around 3 years. It launched in 2015, was expected to decline, and is still alive more than 10 years later.
What this proves:
I know what keeps a live F2P product alive after the first growth curve is over: content velocity, production discipline, live ops, monetization pressure, and team structure.
Large-scale match-3 live product
50M+ installs / $450M+ revenue
50M+ installs / $450M+ revenue
My role:
Executive production leadership from concept and pre-production to soft launch and global release.
What mattered:
The team built and launched a Disney / Pixar-approved match-3 game in roughly one year, with approvals from Disney, Pixar, and Big Fish Games.
What this proves:
I know what production really means when timelines are brutal, stakeholders are slow, approvals are expensive, and the team still has to ship.
Executive production leadership from concept and pre-production to soft launch and global release.
What mattered:
The team built and launched a Disney / Pixar-approved match-3 game in roughly one year, with approvals from Disney, Pixar, and Big Fish Games.
What this proves:
I know what production really means when timelines are brutal, stakeholders are slow, approvals are expensive, and the team still has to ship.
Toy Story Drop!
Disney / Pixar licensed match-3 game
10M+ installs / $10M+ revenue
10M+ installs / $10M+ revenue
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Life Episode
Casual story + match game
Killed in the Soft Launch / 50k installs
Killed in the Soft Launch / 50k installs
My role:
Joined an already live product and worked on product, monetization, and growth improvements.
What mattered:
After product and monetization changes, the monthly profit grew several times.
What this proves:
I can read a live product as something that can be improved, monetized, repositioned, or scaled.
Joined an already live product and worked on product, monetization, and growth improvements.
What mattered:
After product and monetization changes, the monthly profit grew several times.
What this proves:
I can read a live product as something that can be improved, monetized, repositioned, or scaled.
Gun Master 3D
Hypercasual Shooter
10M+ installs
10M+ installs
My role:
Joined an already live product and worked on product, monetization, and growth improvements.
What mattered:
After product and monetization changes, the monthly profit grew several times.
What this proves:
I can read a live product as something that can be improved, monetized, repositioned, or scaled.
Joined an already live product and worked on product, monetization, and growth improvements.
What mattered:
After product and monetization changes, the monthly profit grew several times.
What this proves:
I can read a live product as something that can be improved, monetized, repositioned, or scaled.
Garden Balls
Hybrid-casual live product
20M+ installs
20M+ installs
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Top Race
Racing Game
500k+ installs
500k+ installs
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Desert Warrior
Mid-core Action RPG
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Patrol Officer
Hyper-casual / simulation product
20M+ installs (clones - 60M+ installs)
20M+ installs (clones - 60M+ installs)
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Wrestling Trivia Run
Hyper-Casual / Runner + Trivia Games
3M+ installs
3M+ installs
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Deck Dash
Mid-Core Card Battler
Killed in the Soft Launch
Killed in the Soft Launch
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Shuffle Kings
Hybrid-Casual Card Sort Game
Killed in the Soft Launch (500k+ installs)
Killed in the Soft Launch (500k+ installs)
My role:
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Publishing and product direction around a scalable simulation loop.
What mattered:
The core product formula became reusable across multiple adjacent concepts: police, border control, airport security, sports security, and other variations.
What this proves:
I can identify when a single product is not just one game, but a repeatable marketable formula.
Gangsta Rage
Hybrid-Casual Idle Arcade Game
Killed in the Soft Launch (500k+ installs)
Killed in the Soft Launch (500k+ installs)
My own bets - my own scars
My role:
I built the team and organized the development from scratch to release.
What mattered:
A full product cycle outside a corporate structure: concept, production, release, and ownership.
What this proves:
I know what it means to build with limited resources, not just manage teams with budgets.
I built the team and organized the development from scratch to release.
What mattered:
A full product cycle outside a corporate structure: concept, production, release, and ownership.
What this proves:
I know what it means to build with limited resources, not just manage teams with budgets.
Pika Nonogram
Original Hyper-Casual Puzzle Project
10k+ installs
10k+ installs
My role:
Production, vision, game design, and business responsibilities.
What mattered:
Core design, progression, combat systems, meta expansion, production feasibility, and long-term product shape.
What this proves:
I still work directly with early product uncertainty: mechanics, scope, systems, and market positioning.
Production, vision, game design, and business responsibilities.
What mattered:
Core design, progression, combat systems, meta expansion, production feasibility, and long-term product shape.
What this proves:
I still work directly with early product uncertainty: mechanics, scope, systems, and market positioning.
The Rollout
Board-game-inspired core with potential expansion into light 4X strategy.
My role:
I built the team and organized the development of the tech prototype and the server.
What mattered:
The project did not raise funding. In hindsight, not raising was the better outcome because the external context changed, and the original narrative became harder to finance.
What this proves:
I understand fundraising from the founder side too: pitch, narrative, timing, investor reaction, and the difference between “not funded” and “should not be funded now”.
I built the team and organized the development of the tech prototype and the server.
What mattered:
The project did not raise funding. In hindsight, not raising was the better outcome because the external context changed, and the original narrative became harder to finance.
What this proves:
I understand fundraising from the founder side too: pitch, narrative, timing, investor reaction, and the difference between “not funded” and “should not be funded now”.
Hoods Patrol
Mid-core shooter PvPvE game
Prototype and fundraising stage
Prototype and fundraising stage
My role:
Fractal CPO, producer, and advisor.
What mattered:
Ongoing work on product concept, positioning, genre expectations, production scope, and market fit.
What this proves:
I am still building and validating, not just commenting from past experience.
Fractal CPO, producer, and advisor.
What mattered:
Ongoing work on product concept, positioning, genre expectations, production scope, and market fit.
What this proves:
I am still building and validating, not just commenting from past experience.
Tropic Match
Disney / Pixar licensed match-3 game
10M+ installs / $10M+ revenue
10M+ installs / $10M+ revenue
My role:
Executive production leadership from concept and pre-production to soft launch and global release.
What mattered:
The team built and launched a Disney / Pixar-approved match-3 game in roughly one year, with approvals from Disney, Pixar, and Big Fish Games.
What this proves:
I know what production really means when timelines are brutal, stakeholders are slow, approvals are expensive, and the team still has to ship.
Executive production leadership from concept and pre-production to soft launch and global release.
What mattered:
The team built and launched a Disney / Pixar-approved match-3 game in roughly one year, with approvals from Disney, Pixar, and Big Fish Games.
What this proves:
I know what production really means when timelines are brutal, stakeholders are slow, approvals are expensive, and the team still has to ship.
Store Master
Disney / Pixar licensed match-3 game
10M+ installs / $10M+ revenue
10M+ installs / $10M+ revenue
Seen enough?
If you are evaluating a game deal and want an independent product risk view before capital is committed - this is what I do.
I respond to deal review requests within 1 business day
I respond to deal review requests within 1 business day
